August 1, 2013
Interest in Airshows Is In a Free Fall
The sad reality is that I think there is little to debate, interest in airshows is in fact declining. There is a lengthy list of reasons that may contribute to that including a decline in the pilot population, weak economy and the grounding of military demonstration teams as a result of sequestration to name a few.
A source I often look to when trying to establish a trend is Google Trends. Sadly, as you can see from the charts below there is an indisputable decline in interest for airshows, if search traffic is used as an indicator.
AirVenture, America's largest annual gathering of aviation enthusiasts, widely considered the largest airshow in the county, has seen modest declines if you rely on their data which shows a 12% decline from 2009 (578,000 attendees) to 2012 (508,000). However, the picture is more bleak when you look at the Google Trend which shows a peak in July 2006 declining to nearly half the search volume of 2006 in 2012. With Airventure 2013 closing in a just a couple of days it is unlikely that enough searches will come in during the final days to improve the 2013 trend. As Airventure is more about experimental aircraft and general aviation it should be of note that the decrease in interest in the show this year is likely not drastically effected by sequestration.
The Chicago Air & Water Show which is just around the corner will surely suffer serious interest and attendance declines without the Thunderbirds headlining this year. The Google Trend shows that current interest is below where it was just five years ago. I think this show which historically relied heavily on military demonstrations will be adversely effected by sequestration. It will be very interesting to come back to this report in a few weeks to see what the 2013 search volume was like for the Chicago Air and Water Show.
I think this data clearly shows that interest in airshows is declining. The questions is what if anything can be done about it?Posted by Todd McClamroch at August 1, 2013 9:23 PM